Baked Goods in Ukraine - New Market Study Published
Ukrainian consumers remained conservative in terms of taste and continued to opt for traditional products, such as bread loaves, rolls and buns, sweet rolls and doughnuts in 2013. However, they became more careful in terms of product quality, fashion of consumption and the health characteristics of products. Though traditional baked goods dominated sales, Ukrainian consumers showed more interest in other offerings, such as French baguettes, croissants and bread substitutes. The health and...
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