New Market Report: Spreads in the Philippines
In 2013 spreads in the Philippines recovered from the contraction in 2012 as a result of the withdrawal of major brands. Sales are expected to increase by 3% in current value terms in 2013, fuelled by the slight increase in demand from middle-income consumers. It should be noted that spreads is relatively a mature category, which competes with other products that Filipinos often use for sandwiches, including mayonnaise and margarine. By the end of 2013 sales of spreads are expected...
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