New Report Available: Noodles in Egypt
Noodles benefited towards the end of the review period from offering an affordable meal option with minimal preparation. Consumers were attracted by the convenience and products' speed of preparation. However, the 2011 revolution and ongoing political and economic uncertainty in 2013 have increased consumers' desire to save money and be more cautious with their spending. Due to a decline in global wheat supplies caused by bad harvest weather, as a result there was an increase in international...
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