New Market Report: Luxury Writing Instruments and Stationery in Thailand
A change towards the digital world amongst Thai consumers had a direct impact on demand for luxury writing instruments and stationery. The trend was apparent over the review period but it was becoming even more obvious in 2013 thanks to a fast development of existing electronic gadgets. Nonetheless, the use of luxury writing instruments and stationery was expanding amongst young executives who sought not just a writing instrument but also a status symbol. The rise of middle-class young...
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