Amazon Kindle vs. Apple iPad: Two Approaches to the Tablet Market - New Market Research Report
Given the rapidly changing tablet market environment, and the introduction of new models in both Apple's iPad and Amazon's Kindle Fire range, a re-examination of the two companies' strategies is warranted: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?
View full press release