Now Available: Noodles in Denmark
Health and wellness and growing consumer interest in exotic cuisine were the key consumer trends impacting the noodles category in 2013. The Danes are increasingly looking for convenient and time-saving meal solutions to replace home-cooked meals. Instant noodles are, however, increasingly viewed by a growing group of health and wellness-orientated consumers as too industrial and volume sales in this category thus declined slightly. Growing consumer interest in cooking oriental cuisines at...
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