Recent Study: Drinking Milk Products in the Philippines
Faced with the challenges of a maturing category, drinking milk products is set to continue to post sluggish performance in 2013. Retail value sales are expected to increase by 2% in 2013, slower than the 4% growth reported during the previous year. Manufacturers remain persistent in encouraging more frequent consumption of drinking milk products through the introduction of new products that appeal to adult audiences and middle-income buyers. However, drinking milk products, and particularly...
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