Report Published: "Non-Store Retailing in Costa Rica"
As local economic activity continued recovering at a slow pace in 2013, many consumers still had difficulties in finding formal jobs and stable sources of regular incomes, which continued to motivate many Costa Ricans to take up direct sales activities, which range from cosmetics and natural supplements to water filters and other household items. In this context, the number of direct selling brands and franchises continued to grow in Costa Rica, developing deep levels of segmentation according...
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