New Report Available: Store Cards in Russia
At the end of the review period, Credit Europe Bank ZAO, with its IKEA Family store card, remained the only player present in store cards in Russia. IKEA started to issue its store cards in Russia in 2007, which led to the category seeing strong growth. In 2013, store cards saw a 24% increase in the number of cards in circulation, while transactions saw current value growth of 30%. This was mainly attributable to ongoing growth in sales, as well...
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