"Drinking Milk Products in South Korea" Now Available at Fast Market Research
Value sales of drinking milk products are expected to grow by 6% in 2013 to Won4 trillion in 2013. The market suffered from an imbalance between demand and supply of raw milk in the first half of 2012, however, price promotion by the dairy producers supported sales in the second half of the year and 2013. Aggressive promotion was caused by an attempt by the main manufacturers to gain market share, however, brand loyalty is high in this market as...
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