New Market Research Report: Air Treatment Products in Portugal
Air treatment products have traditionally been favoured by the high summer temperatures in Portugal, resulting in very high penetration for the category. However, the recession and its devastating effect on disposable income took its toll on air treatment products in 2013. The category saw volume sales decline by 13%, whilst current value sales contracted by 12%. Cash-strapped Portuguese consumers were keen to cut back on any expenses considered as unnecessary, and refrained from replacing their old appliances as long as...
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