New Market Research Report: Pasta in South Korea
Pasta in South Korea saw retail value sales growth of 6% to reach Won13 billion in 2013. Italian food, including pasta, remained popular in South Korea over the review period. Due to its ease of preparation and the fact that it remained a much cheaper option, consumers showed an ongoing preference for cooking pasta at home, rather than dining in Italian full-service restaurants. Furthermore, the increasingly diverse range of imported pasta sauces available indirectly boosted demand for pasta.
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