New Market Study Published: Calming and Sleeping in Australia
There has been an increase in demand for sleeping and calming products in 2013 with 5% current value growth to reach A$15 million. Growth was largely driven by demographic changes. Insomnia is predominately an issue for consumers aged 50-65 years, especially women reaching menopause. With the number of Australians aged 50-65 years increasing each year, this is fuelling growth for calming and sleeping products.
View full press release