Recent Study: Air Care in Israel
A slight premiumisation trend was noted in air care, reflected by the development of more advanced products such as automatic fragrance sprays and more fragrances. These new air care products not only release a new scent but also neutralise bad odours thanks to more advanced chemical formulations. For example, in 2013 the company Avir Psagot started to import more concentrated forms of spray/aerosol air fresheners. In addition, the new Air Wick Air & Fabric from Reckitt Benckiser Ltd extended a...
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