Just Released: "Homeshopping in Australia"
In 2013, homeshopping was able to recover from a decline over the review period to grow in current terms by 2%. Homeshopping brands continue to experience strong consumer loyalty due to a strong focus on database development as well as multichannel delivery. The best homeshopping players, such as Direct Group, have expanded from their core offering of television shopping into direct selling as well as an integrated online store. This allows consumers the choice and convenience of multiple channels, which...
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