New Market Research Report: Direct Selling in Australia
Direct selling grew marginally in 2013 to be valued at A$1.4 billion. Growth remains muted as leading players such as Avon struggle to create a strong value proposition to consumers. Direct sellers rely on a network of representatives to fuel value sales growth and with unemployment in Australia comparatively low by international standards, players are struggling to recruit new representatives. Further, the renewed efforts by leading retailers such as Woolworths and Wesfarmers in beauty and personal care have increased pressure...
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