Recently Released Market Study: Super Premium Beauty and Personal Care in Hong Kong, China
Super premium beauty and personal care consists mainly of affordable luxury goods that the mass consumer is able to purchase. The fast entry of a new South Korean brand, Etude House, had a negative impact on the growth of retail value sales of super premium beauty and personal care. Consumers, who used to buy products by luxury brands, moved to the new, cheaper South Korea brand. In November 2012, Etude House opened its first outlet in Hong Kong, China; it...
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