Market Report, "Soft Drinks in Austria", Published
The already highly saturated Austrian soft drinks industry recorded low growth during the economically difficult years of the historic period. After a clear economic recovery resulted in positive growth during 2012, growth accelerated in 2013. Value growth outpaced volume growth as consumers were increasingly willing to spend a higher proportion of their earnings on health and wellness soft drinks. The on-trade channel continued to lag behind off-trade channels in terms of performance during...
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