New Market Report: Wipes in Slovakia
Wipes sales increased during the whole review period due to manufacturers expanding the product range, introducing product innovations with better effectiveness and offering low prices which Slovak consumers could afford. This development did not change in 2013. The category recorded a 2% value sales increase and for consumers, wipes (mostly personal wipes) were an important component for everyday life. However, wipes were not a highly needed product in each Slovak household and those who were affected by the negative development...
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