Report Published: "Analgesics in Brazil"
In 2013, sales of analgesics increased by 12% in current value terms, reaching R$4 billion. Following the same trend perceived in 2012 of double-digit growth, sales were mainly stimulated by the growing number of Brazilians leaving the low-income segment, and joining the middle-classes. These emerging middle class consumers have many duties every day, from going to work, taking care of the family, cleaning the house, and buying groceries, to name a few. As a result, they cannot let a health...
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