New Market Research Report: Tobacco Packaging in Mexico
The excise tax of MX$7.00 on 20-unit cigarette packs, which came into effect in 2011, resulted in a unit price increase of almost 30% in current value terms during that year. Moreover, instead of reducing the consumption of cigarettes, manufacturers argued that this rather drove up sales of illicit cigarettes to 15% of the market in 2012. This certainly led to a drop in volume sales of established brands, in the face of which manufacturers decided to implement alternative strategies...
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