"Men's Grooming in the US" Published
The 1% increase in men's grooming in current value terms in 2013 to US$6.1 billion glosses over an important distinction in the category; men's shaving actually fell by 1%, whilst men's toiletries was responsible for all the gain, growing by 3%. This increased the overall share of toiletries to 53% in men's grooming. 2013 marked the second year that growth in men's toiletries outpaced growth in men's shaving; a marked indicator of the changing nature of men's grooming.
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