New Market Report: Men's Grooming in Finland
The immature side to men's grooming, namely skin care and hair care witnessed plenty of manufacturer investment throughout the review period and 2013, but regardless there was no breakthrough. In 2013, both product areas continued to account for just 1% share of total men's grooming value each. Neither local companies such as Lumene Oy nor large multinationals were able to tap sales in men's hair care and skin care. Regardless of disappointing sales, the companies continued to invest in men's...
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