Recent Study: Home Improvement in the US
Home improvement in the US is split between two large and diverse groups. On the one hand there is a large number of DIY enthusiasts who relish the opportunity to work with their hands. These consumers like to spend weekends on projects around the home. Some are even ambitious enough to renovate entire rooms themselves. At the same time there is a large group of consumers who have very little knowledge of DIY projects or desire to engage in such...
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