"Beer in Portugal" Is Now Available at Fast Market Research
If there was a success story in beer in 2013, it was radler lagers. SCC - Sociedade Central de Cervejas e Bebidas and Unicer - Bebidas de Portugal, the two main players in the country, launched Sagres Radler and Cheers Radler in the second half of April, just in time to profit from a particularly warm summer. Both flavoured lagers performed well. Central de Cervejas invested heavily in promoting Sagres Radler through marketing campaigns and sampling sessions in supermarkets across...
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