New Market Report: Alcoholic Drinks in Portugal
Sales of alcoholic drinks continued to decline in Portugal in 2013. The five year review period included three years of recession. Consumers' purchasing power contracted sharply, and many of them reduced their consumption, traded down or cut out the consumption of alcoholic drinks altogether. And yet the picture was not completely bleak. The value and volume declines in 2013 were only half as steep as those observed in 2012, and there were bright spots. Categories such as gin increased rapidly,...
View full press release