Oral Care in Colombia - New Report Available
Tooth whitening is increasingly of interest among Colombian consumers thanks to an advertising blitz, increasing concern over self-image concern and a projection that translates to white teeth. TV shows, such as Extreme Makeover, have also played a part. Having white teeth has become a way to achieve better social relationships and acceptance and has led to a boom in aesthetic dentistry, which was initially promoted by dentists, such as Marlon Becerra, who was part of the Extreme Makeover team. In...
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