Wound Care in Germany - New Market Study Published
In 2013, wound care suffered from consumers trying to save money by not stockpiling products and looking for discounted or lower priced products. Italians generally looked for more competitive prices in all categories, including wound care, and therefore avoided buying such products in chemists/pharmacies which often charge higher prices. The majority of grocery retailers, including Coop and Esselunga, offered their own private label wound care products. These gained further ground in 2013, hence driving down unit prices and limiting value...
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