Market Report, "Rtds/High-Strength Premixes in France", Published
The most significant development during 2013 was the success of the ?cocktailisation? trend characterised by the advent of a diversity of ready-to-drink products as extensions of traditional spirits and wine brands. In the aftermath of the Fillon tax back in 2012, industry players from other categories entered RTDs/high-strength premixes for three main reasons: As a way of compensating for impeded sales in their traditional markets, as part of their diversification plan and/or for tax optimisation. Resulting in a new generation...
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