"Fast Food in the Czech Republic" Published
The leading fast food operators continued to look for profitable locations to establish new outlets as the availability of such locations became scarce towards the end of the review period. McDonald?s CR introduced the concept of smaller outlets with more-limited menus and no seated area. The concept is less demanding on operating costs and is suitable for locations such as small shopping centres and transport stations. This type of outlet targets customers that will take products away for consumption at...
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