As New Car Industry Faces Dangerously Low Productivity & Profits, Expert's New Book Exposes Revitalized Marketing Model to Turn Epidemic Around
The new car industry hasn’t been immune to financial troubles, bailouts and negative press during the past six years, but the problem isn’t confined to just manufacturing plants. Frontline dealer sales are dwindling and service profits are rapidly being lost to independent aftermarket retailers. It’s all proven by low service productivity and, while many are either blind to the problem or refuse to accept it, industry expert Bob Witham knows that something has to be done to fix it –...
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