Beer in Malaysia - New Market Report
The unpredictability in the domestic economy because of the global recession in 2013 dampened the growth of Malaysia's beer industry. The uncertainty pending the outcome of the 13th General Election exacerbated the adverse impact on the growth of the Duty Paid market, which was already traditionally flat. On a positive note, the rising affluence among consumers in Malaysia shifted the preference of consumers towards more premium beer. As purchasing power grew, consumers were more willing to...
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