Report Published: "In-Car Entertainment in Italy"
Pre-installed in-car entertainment devices by car manufacturers and the increasing popularity of GPS-enabled smartphones are having a negative impact on in-car entertainments sales. In-car navigation suffered the most because of the increasing availability and quality of smartphones with navigation systems already installed. In-car speakers is a relatively niche market with a limited number of consumers ready to pay extra for having such a product that is often perceived as unnecessary, due also to Italians? lower purchasing power. In-dash audio and...
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