Now Available: Fast Food in Japan
Fast food in Japan increases by 4% in current value terms to reach 4,114 billion in 2013. The positive growth was driven by the strong growth in convenience stores fast food, which comprises more than 50% of the overall fast food category and grew by 9% in value terms. One of the two key drivers of the growth during 2013 was increasing sales in bento (Japanese meal box) and souzai (readymade side dishes) due to the increasing number of single-person...
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