Cosmetic Packaging Market - Global Industry Segment, Trends and Forecast Up to 2019
Packaging is one of the main selling factors of cosmetics, and companies look to innovate and improvise their packaging in order to improve aesthetics of the product to boost sales. Cosmetics market has traditionally been driven by fashion trends and market innovations rendering it susceptible to the rapid rate of change in customer preferences. This poses a challenge for the cosmetics packaging companies as the demand for new product is high, while resources remain constant. Plastic is the most used...
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