Market Report, "Homeshopping in Venezuela", Published
Average price increases over 100% favoured value growth in 2014. Most of the products offered in homeshopping were subject to high price increases. However, the channel was limited by product shortages and low company activity. As in previous years, the offer was restricted to one relevant brand, Telovendo. In addition, the channel faced competition from other non-store channels, especially direct selling. Direct sellers reach most of the middle and low-income households and particularly strong in beauty, vitamins and dietary supplements...
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