Report Published: "Microwaves in Colombia"
Microwaves in Colombia is a category which currently faces a very challenging situation. Amidst low penetration, the category is consistently recording higher volume than value growth, proving that the majority of consumers are still more interested in basic reheating and heating functions using standard microwaves than they are in using combination microwaves to prepare meals from scratch. Microwave cooking is still neglected in Colombian kitchens and heating, reheating and defrosting food remain the most commonly used functions of microwaves in...
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