Now Available: Ready Meals in Brazil
Despite of the economic slowdown perceived in 2014, ready meals posted a strong value growth, of 16% in current value terms, reaching R$3.4 billion. In total volume terms, ready meals also recorded a good growth rate, of 9%, reaching 161 thousand tonnes in 2014. Growth in retail volume sales of ready meals in 2014 was up substantially on 2013, and also stronger than the CAGR for the entire review period. This improvement was underpinned by the trend towards busier lifestyles...
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