Bye-Bye to Cassettes & Vinyl: Music Promotion in the Digital Age Has Changed Reports MusicPromoToday
There was a time when self-promotion for the unsigned musician was equivalent to selling cassettes from the back of a modest car. To be sure, it was an expensive ordeal and one that few artists today have experienced. With the coming of the digital age, music promotion has evolved into a global phenomenon, accessible to musicians of all stature. Utilizing social media platforms, unknown artists can now go viral on the web and turn into overnight success stories.
View full press release