Pcdata USA Profiles Omnichannel Digital Marketing Strategies in Picking Perfection Newsletter
This week's Picking Perfection newsletter, sponsored by Pcdata USA, shared information from Bob Barr, Technology Services Managing Director at Acquity Group, part of Accenture Interactive. Barr discussed combination of digital and in-store customer experiences with the rise of mobile showrooming. More than half (55%) of shoppers now use mobile devices to research products in store and nearly a forth (21%) have purchased a product via smartphone while browsing it in the store, as revealed by a recent survey conducted by...
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