Class Action Against Google & Bing Aim to Force Bid Prices Down
Google and Microsoft's search engines post ads that general billions of dollars in income each year. Often, these ads are placed alongside organic search results based on the keywords a user inputs. Costs for these ads are based on the popularity of keyword searches and can run from five cents to double-digit dollars. Now, the giant companies have marked low-price keywords "irrelevant" and have stopped offering ads based on these keywords, creating artificial shortage and pushing ad prices to the...
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