B. Braun, Becton Dickinson Lead Europe Infusion Therapy Device Market Despite Falling Average Selling Prices
According to a new series of reports on the Europe market for infusion therapy devices by iData Research (www.idataresearch.com), in this commoditized market, it is difficult for any one company to control the market completely. As a result, hospitals and large purchasing groups will make decisions based on the lowest price available. This is having a limiting effect on the Europe IV set market as it promotes pricing wars between competitors. However, as electronic medical records and smart pumps increase...
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