How One Might Consider What Keeping Up with the Jones Actually Means
Instead of buying the stuff they buy, what if someone could improve who they are as a person? One might consider that the Jones' have the life want because they've worked for it? The Jones' are just like anyone else, but instead of worrying about buying stuff, they worry about becoming better people. And the natural cause of their personal growth is that they are able to buy, do, see and have many things that we admire in their lives.