Event Marketing 2.0
In many respects, exhibitors were the originators of experiential marketing - which aims to bring a more interactive experience to current and potential customers. From product demos to booth games, exhibition halls have long been the testing grounds for interactivity and engagement. It's important to create memorable experiences at trade shows and experiential deployments in order to build brand loyalty. For businesses serious about ROI, it's also important to measure their effectiveness.
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