Mod Girl Marketing Releases Infographic Showing Pros of Outsourcing Marketing to an Agency, Rather Than Hiring in-House
Hiring internal marketers is an alluring idea at first, as it gives business owners the most oversight and direct control over all marketing decisions. Conducting in-office meetings on-site is the default for most companies, but an increasing percentage of digital marketing activities are being outsourced these days. According to a 2013 study by Gartner, up to 50% of digital marketing activities (including search, social media, content creation, mobile marketing, ecommerce, website maintenance, and analytics) are outsourced due to "the pace...
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