Charles Jaja, the founder of Charles Jaja Watches, has launched a crowdfunding campaign on Indiegogo in order to introduce his new collection to the public. This campaign has a funding goal of $15,000, which is being raised to bring the company's first affordable luxury watch, "BOJURIA" to market. This collection was inspired by the exuberant prices of luxury watches on the market today. Jaja believes that a beautiful luxury watch should be affordable for everyone. After all, as Jaja states, "A watch is not only a piece to tell the time, it is a symbol of self-love, awareness of changing times and the very epitome of style."