Outdoor advertising is a format of advertising in which the focus is on the consumers when they are out of their home in public places, in transit, or in commercial location. It is a mass-market medium used for broad messages, branding, and support campaigns. The outdoor advertising spending is split between physical and digital. Traditional physical outdoor media includes billboards, street furniture, transit displays, and commercial displays. Digital outdoor media includes any outdoor advertising media that is connected to networks such as smart billboards.