Light Stone Jewellery team initially started this online jewelry business for a simple reason. The founders are a group of jewelry addicts who are also passionate about Chinese culture and art history. They disappointedly found that on eBay, Amazon, Wish or many other overseas online shopping platforms, most of the "Chinese Jewellery" is either too "old fashioned" from their perspective, or are just copycats of luxury brands' popular collections.
"Poor quality and design", "not suitable for daily wear", "only people who like Chinese culture might be interested", "a bit old fashioned and not cool" – these are the common tags, or "clichés" most people have about Chinse jewelry.
"It is not true! People outside China have too limited accesses to beautiful and cool Chinese jewelry! We want to improve that aspect, open a window, change people's view, and to discover the beauty together with people all around the world!" Light Stone said.