Awareness of the car rental industry in India grew strongly among the urban population. The Indian car rental industry continued to be dominated by chauffeur-driven cars, driven by two factors. Firstly, driver charges in the country continued to be very low. Secondly, poor road and infrastructure continued to make chauffeur-driven cars a more preferred option from the perspectives of both customers and clients; however, the urban population, especially the younger generation aged 20-35, are in the process of switching over to the self-drive option. Companies such as Carzonrent India Pvt, with its brand Myles, promoted its self-drive option aggressively, which helped to attract more consumers into opting for self-drive.