Professional Services: Advertising and Marketing - Press Releases

October Brings Additions to the LogoBee Team

A year has past since LogoBee added website design to its list of services offered to the public. This service has been a great success for the Montreal based graphic design company. It has attracted new clients who required work to be done on their company websites and others that needed to have a completely new website created. The response to the web design service has been so positive that LogoBee has expanded in order to compensate for the extra business.

Top-Line On-Line Agency Boasts New Affiliate Network

Shortly after their 1st birthday celebrations, Search Logic announces that, on the back of its success in SEO and Paid Search, the 1st of October will see the launch of a fully functional independent affiliate network, with over 70 campaigns already confirmed as signed up, including such names as Dennis Publishing (Maxim, Auto Express, Viz), World Land Trust, City Dating & Live Roulette. All are set to benefit from what Search Logic describes as ‘the lowest network fees on the web’.

Entrepreneurs Got Access to Global Reach Through OMLogic Founder

OMLogic Founder, Pradeep Chopra, motivated a large gathering of Indian Entrepreneurs and Industry Professionals to take their business global at a conference, organized by TiE New Delhi.

Email Data Enhancement Tool Launched In Time for Christmas Email Campaigns

The Marketing Innovation Group (MIG) have launched a new data enhancement tool into the market as part of their intelligent marketing toolkit. The tool is called eAppend and gives the company full access to over 24 million permission-based email and postal mailing addresses, which can be used to match against any data files to append missing email addresses. The process includes obtaining full opt-in permission, and of course allows businesses to fill some of those all important gaps in their email database in the frantic run-up to Christmas.

A New Internet Marketing Blog Has Launched, & Will Provide Recent Developments and Industry Trends to Internet Marketers

Golden Triangle Distribution has launched a new Internet Marketing blog, which aims to inform, educate, support, and equip marketers with tools and resources that will help to increase their profits. By using these free multiple lead generation systems, marketers can now attract more business, and see how current events will impact current & future marketing strategy development.

Organizers Announce Invitation to Press Delegates to Attend Sign Asia Expo ’07 and Media Asia Expo ’07 in Thailand

The countdown begins before Thailand finally opens its door to the biggest international gathering of all the major players in both sign and advertising media industry as it simultaneously hosts Sign Asia Expo ’07 and Media Asia Expo ’07 from September 27-30, 2007 at the Hall 2-3, IMPACT Muang Thong Thani, expecting some 20,000 local and foreign visitors and exhibitors alike while giving an opportunity for the press to be a part of the exciting opening of these events that would turn the spotlight on Thailand as the region’s center of advertising media and sign industry.

CAP Continues Australian EVOO National Launch

Fancy Turn is the Australian term for party and the Ritz-Carton, Coconut Grove Bizcaya restaurant in Miami hosted the second leg of the ollo Extra Virgin olive oil southeast media launch. “With thousands of new food products introduced every year, we wanted to do something fun, something that would be remembered in a very crowded product category,” said Roxanne Joffe, CAP president and owner.

CAP Creative, Sarasota Advertising & Public Relations Firm, Re-Brands

Roxanne Joffe, CAP president and owner, announced that her firm, formally CAP Creative, is now simply CAP. The name change is accompanied by a new logo, collateral material and website. CAP also has a new tag line; “Always Thinking, Always Solving, Always Seeking.”

Going the Extra Mile: Mobile Marketing Means Mobile Business Opportunities That Save Time, Money for Corporate Clients

One Indianapolis-based company promises to stretch those dollars as far as a brand can drive. EventPro Services, Inc. is changing the way companies tout their brands and their messages, with mobile marketing solutions and mobile business opportunities that save both time and money.

Five Lessons from the SIGGART Online Word Of Mouth Campaign

Do social media outreach efforts really produce word of mouth engagement? And if they do, what are the most effective components of social media that should be incorporated into a campaign?

Future Media: Where Is Our Interaction on the Web Heading?

The future of web multimedia technology: with the iphone surfacing as the greatest new integrated piece of technology, what can marketers expect to harness for the future of our multimedia interaction on the web?

National Call for Nominations Now Open for the 2007 Ethnic Business Awards

Nominations for the 2007 Ethnic Business Awards have opened with a nationwide call for entrants. The Ethnic Business Awards recognise and celebrate the achievements of migrants, each year attracting nominations from all over Australia.

Marketing Crossing Monitors the Hiring Needs of More Than 250,000 Employers

MarketingCrossing offers the largest collection of active marketing jobs in the nation. To make one's job search quicker, more efficient, and user-friendly, MarketingCrossing is backed by a highly sophisticated search engine and hundreds of researchers working 'round the clock to find jobs. The site is a bonus for talented marketing professionals who seek to match their unique career goals and interests to employment opportunities.

Mobile Event Marketing and Mobile Event Management Means More Bang For Agency Bucks

As brands and companies look to make bigger splashes at more events than ever before nationwide, it’s becoming increasingly cost-effective to outsource mobile event marketing and mobile event management to companies that specialize in end-to-end mobile marketing solutions.

Event Marketing Management Lowers Costs as Companies Hit the Road With Event Marketing Tours

Can an event marketing tour actually save a company money? If handled correctly, says one Indianapolis company, event marketing management handled by a single end-to-end source can free up significant resources for short and long term marketing programs. The secret lies in creating a complete event marketing solution based on client need; whether for a single event splash, regional tradeshow or national rollout of a marketing message.

Only 48% Prints at Home - And why Printing Companies Stay

According to a survey, only 48 percent accounts for the number of digital printing reproduced at home. Out of the 7.7 billion accounted for digital printing of materials such as brochures, postcards, business cards, and even reproduction of pictures and photos, not even half of that can be attributed to homemade printing. And this is a downhill trend from the 64 percent of the rate that was gotten from the previous year that the survey was made.

Scotts of Stow Endorse MIG’s Online Data Hygiene Tool

Marketing Innovation Group (MIG) have recently launched Data Validator an online data audit and hygiene tool, which enables businesses to undertake their own data cleaning and enhancement using best in class data files. Data Validator has been designed to be easy to use with no expert knowledge of data cleaning required. Combine this with online availability 24 hours a day and businesses really can take control of the process themselves.

Marketing Vets Launch New-Fangled Brand Response Agency.

The promise of “more” and decades of integrated marketing experience as well as a host of web development and search marketing successes mark the launch of Brandwidth, a new fuller-service agency located in the 465 North commerce corridor.

Woolworths Commission Online Flyer With Discount Barcode

After the success of the digital version of the Big Red Book 2, Woolworths have commissioned the Marketing Innovation Group (MIG) to generate an 8 page mini iBrochure which will mirror a direct mailing flyer promoting in-store reductions on certain lines that will be distributed within specific weekend newspapers. The online flyer will be distributed via email to Woolworths entire email database and each recipient will be issued with a barcode enabling them to receive the stated discount on the selected items when they redeem this voucher against these products in-store.

New eBook, Tracker Mo's Bootcamp Fills In The Gaps

Successful writer and online marketer Marige O'Brien (Tracker MO) has just released her first ebook, entitled "Tracker Mo's Bootcamp." This ebook is a compilation of her popular ecourse, which focuses on the basic mechanics of working online.

LiquidNet Ltd and Netcom Consulting Inc Join Forces for a Mobile SMS Marketing Venture

LogoWeb host LiquidNet Ltd. has teamed up with Netcom Consulting, Inc. to offer its webmasters the opportunity to enter the mobile text message marketing field via the recently launched MobileSMSMarketing.com service.

EmploymentCrossing Adds Another Site to Help Professionals Find Jobs

EmploymentCrossing.com, the nation's fastest-growing jobs website, this week launched yet another subsidiary website: EngineeringCrossing.com.

Woolworths’ multi-channel success with Big Red Book iBrochure

The Big Red Book 2 saw an advance in Woolworth’s multi-channel approach to sales through the commission of an iBrochure, a digital version of the book that allowed customers to browse and purchase from the book online. While adding another string to the Woolworth’s multi-channel bow the Big Red Book iBrochure also provided a unique insight into customer purchasing behaviour through eCRM system linked to the iBrochure.

Avon Launch MIG iBrochure Campaigns

Global beauty giant Avon has commissioned a range of preview digital iBrochures from the Marketing Innovation Group (MIG). The campaign of three evaluation iBrochures will allow Avon agents to preview, order and provide feedback on new products in advance of their release to market.

The Pier Adopts MIG's iBrochure to Exploit Web 2.0

Having exhaustively tested The Marketing Innovation Group’s (MIG) iPublisher platform over the past 12 months, The Pier has extended its contract with MIG to provide iBrochures into the future. The iBrochures are distributed to the Pier’s email database and through an animated link on their website home page.