ReleaseWire

Floral retailer Roses Only has appointed online direct response marketing agency First Rate.

If you listen to the conventional wisdom, you’d believe the mortgage industry was “dead in the water” and any sane broker or loan officer would be best advised to find a nice “safe” career in another industry.

“The extraordinary success of YFG’s The Final Season screenings demonstrates the marketing potential Spongecell provides to brands, promoters and anyone doing business online,” said Ben Kartzman, president, Spongecell. “Our web-based marketing tool is a perfect way to create a dialog and a relationship between individuals and brands. With our powerful tracking tools, users can better target, engage and grow their market share. In the end, it all comes down to turning interest into participation.

Need to ramp up sales and profits for the holiday season and the new year--2008? If you are the owner of a small business, chances are you will have to steal that business from larger companies who sell to customers in your marketing area.

One Indianapolis-based company claims a formula for stretching marketing dollars that puts the message in motion. Literally. EventPro Services, Inc. specializes in mobile marketing solutions: self-contained mobile vehicle platforms that combine smart reallocation of marketing dollars, integration of existing messages into a mobile solution, and targeted sponsorships that generate additional revenue down the road. All for the purpose of maximizing exposure while minimizing budgets for today’s savvy marketers.

Advertisers are looking at your skin to place their ads. Look at how this Orange County based company is getting venues to let advertisers on their customer’s hands.

Despite the apparent recovery of the financial markets and the thinly disguised optimism from the Fed, Florida real estate investment guru, Ron LeGrand, sent a chilling warning to all loan officers and mortgage brokers today with this stark message: “if you are trying to make a living in the mortgage business and you’re worried about the credit crunch and the dark waves of fear, uncertainty and doubt settling over the financial markets, terrified that the business really is in its death throes... then you’re RIGHT.”

Search Logic, the industry leading online marketing agency are again expanding their core team of specialists after a very successful first year of trading.

Business Plan Canada www.businessplancanada.com strategic marketing launch has paid off for several of its Vancouver, BC clients.

GemsTV, the jewellery shopping channel, has launched a new range of jewellery by TV psychic Sally Morgan. Prior to the launch The Marketing Innovation Group (MIG) contacted all customers, past and present, by either email or sms, having carried out a significant amount of work on the TV channels database beforehand.

EventPro Services, Inc., an Indianapolis-based company specializing in event management and mobile business solutions says the proof is in results over time.

A new book by renowned marketing experts zoomed to the top of Amazon’s Most Popular rankings in it’s first week of release. It profiles 30 ordinary people from all over the United States who have built their own highly profitable info-marketing businesses. They simply learned the information that is valuable to others and then made millions of dollars by packaging and selling that knowledge to eager clients.

GemsTV, the United Kingdom's leading dedicated television home shopping retailer of coloured gemstone jewellery, have signed a long-term contract to use the unique ‘Intelligent Marketing Solutions’ provided by The Marketing Innovation Group (MIG).

Wendy Derbyshire, IT and eCommerce Director at Scotts of Stow said “We are pleased to have signed the licence to use MIG’s intelligent email platform. The potent combination of content-management driven email generation, quality email delivery, and powerful data intelligence will help us to drive forward our online marketing. We are looking forward to developing our relationship with MIG and further improving our online activity.”

Capability Company, a search firm serving nonprofit organizations and their vendors, announced today they have been retained by CDR to search for a new Director of Marketing.

A year has past since LogoBee added website design to its list of services offered to the public. This service has been a great success for the Montreal based graphic design company. It has attracted new clients who required work to be done on their company websites and others that needed to have a completely new website created. The response to the web design service has been so positive that LogoBee has expanded in order to compensate for the extra business.

Shortly after their 1st birthday celebrations, Search Logic announces that, on the back of its success in SEO and Paid Search, the 1st of October will see the launch of a fully functional independent affiliate network, with over 70 campaigns already confirmed as signed up, including such names as Dennis Publishing (Maxim, Auto Express, Viz), World Land Trust, City Dating & Live Roulette. All are set to benefit from what Search Logic describes as ‘the lowest network fees on the web’.

OMLogic Founder, Pradeep Chopra, motivated a large gathering of Indian Entrepreneurs and Industry Professionals to take their business global at a conference, organized by TiE New Delhi.

The Marketing Innovation Group (MIG) have launched a new data enhancement tool into the market as part of their intelligent marketing toolkit. The tool is called eAppend and gives the company full access to over 24 million permission-based email and postal mailing addresses, which can be used to match against any data files to append missing email addresses. The process includes obtaining full opt-in permission, and of course allows businesses to fill some of those all important gaps in their email database in the frantic run-up to Christmas.

Golden Triangle Distribution has launched a new Internet Marketing blog, which aims to inform, educate, support, and equip marketers with tools and resources that will help to increase their profits. By using these free multiple lead generation systems, marketers can now attract more business, and see how current events will impact current & future marketing strategy development.

The countdown begins before Thailand finally opens its door to the biggest international gathering of all the major players in both sign and advertising media industry as it simultaneously hosts Sign Asia Expo ’07 and Media Asia Expo ’07 from September 27-30, 2007 at the Hall 2-3, IMPACT Muang Thong Thani, expecting some 20,000 local and foreign visitors and exhibitors alike while giving an opportunity for the press to be a part of the exciting opening of these events that would turn the spotlight on Thailand as the region’s center of advertising media and sign industry.

Fancy Turn is the Australian term for party and the Ritz-Carton, Coconut Grove Bizcaya restaurant in Miami hosted the second leg of the ollo Extra Virgin olive oil southeast media launch. “With thousands of new food products introduced every year, we wanted to do something fun, something that would be remembered in a very crowded product category,” said Roxanne Joffe, CAP president and owner.

Roxanne Joffe, CAP president and owner, announced that her firm, formally CAP Creative, is now simply CAP. The name change is accompanied by a new logo, collateral material and website. CAP also has a new tag line; “Always Thinking, Always Solving, Always Seeking.”